Given the task to essentially create a professional, yet friendly logo for a animal training business, me and my group decided to opt for the colours blue and green. These colours are calm and aren’t as harsh as red or orange.
I personally decided to base the logo design on an earth-like shape with animal ears. This, to me, suggests that the business is universal and caters to more than one type of animal, as the task description suggests. The logo promotes a professional, yet approachable idea of the company . The fact it almost resembles a tennis ball makes it seem playful. The sharper corners, as opposed to smooth edges, are intended to make the appearance of the company smarter.